Our approach to range development brings together retail buyers, merchandisers, store managers with product developers and designers. This provides a common platform to understand Best Seller product attributes and seasonal micro trends that drive performance and to ensure that these attributes are carried forward into next seasons.
The process sets a cross-functional framework within which designers and buyers can be creative, allowing them to build ranges that are innovative and very focused to final customer requirements.
In the case of a combined brand manufacturer and retailer, the total retail offer for stores must be developed first. This ensures that the retail offer is completely coherent leading to higher sell-through rates and overall m2 productivity levels in store, as well as lower remaining stocks
The brand integrity is thereby enhanced at a trade level as well, as multi-brand customers are encouraged to offer the same coherent product collections that generate high performance in mono-brand stores
Ispira's areas of delivery:
> in-season and end of season physical range performance reviews
> in depth product sales and profit contribution analysis
> Best Seller attributes and assortment briefs
> pre-season range development with preview seasons