Visual Merchandising Communication (VMC) is one of the quickest and most cost effective ways to improve retail profits. Every m2 of store space has a cost; misuse of that space eats into profit.
We provide a range of simple, but highly effective, Best Practice VMC methodologies based on improving sales productivity/m2, final margin, and space utilization. We develop tailored tools to increase customer traffic into and around your store, improving the conversion of visitors to purchasers and increasing transaction values by encouraging multiple sales. We have a very straightforward pragmatic approach.
Our colleague Tim Radley, Director of Retail Experience at Ispira, is expert at developing Best Practice Retail Experience Solutions through pragmatic, easy to implement stages.
Ispira's approach in 5 steps:
> Review current VM & Visual Communication standards to identify top priority improvements
> Create new and improved in-store Visual Merchandising and Visual Communication strategies together with client team
> Test new space allocation, product positioning and store layouts to maximise you sales/m2 productivity levels
> Formalize results into improved VM and VC operational manual with the new standards and methodologies that can be rolled out across the organization
> Roll Out and Train Visual Merchandisers, store managers, store staff to implement new Best Practice VM and VC guidelines
Do you want to know more about our approach and results? Download our VM and Retail Experience White Paper
Do you want to know more about Best Practice Retailing?
Look at Ispira's Integrated retail Model