The assortment planning process is the key to profitable retailing, as it provides the framework for converting strategic and financial objectives into a detailed customer focused range plan. It also provides the basis for performance monitoring and sales maximisation actions during the season.
Range and Assortment Planning is now available as Outsourced Service
We apply a 10 step Best Practice process using our proprietary planning system (see our systems section for more detail), to ensure that top-down and bottom-up planning is conducted in a straightforward and systematic manner.
Our Retail Assortment Planning methodology links your strategy to seasonal budgeting and tailored assortment structures, and ensures planned Best Sellers are identified and quantified accordingly for each store, store grade, and region.
For online stores assortment planning follows more complex rules. Digital channels offer the opportunity to build multiple paths to purchase. The same option can be reached following new arrivals, functional, emotional, seasonal, convenience paths. Customers can create bespoke journey according to their profile.
Critical KPIs emerge for best practice range planning: duplicated vs non duplicated options, number of duplications per option, number of paths per option.
Omnichannel Range Planning – designing the retail experience
Our colleague Agnieszka Adamkiewicz is expert in developing best retail planning methodology and in supporting the client's team through the validation and implementation process.
Ispira's areas of delivery:
> review and plan sales, margins and stock
> review and plan range structure and product mix
> review and plan the price architecture and flow of goods
> establish product roles and sales potential to allocate the correct unit depth
> develop plans by store grade
> use of our planning application to support range planning