Digital channels allow brands to develop integrated yet complementary offer and experience. High-street retail can be focused on service, local micro trends, 1-2-1 relation, experience, product rotation; digital channels on width of offer, global perspective, social communication, flexibility of interaction and navigation.
Ispira’s areas of delivery:
> multichannel product strategy
> price strategy
> product mix by channel
> services and unique selling proposition by channel
> product flows and customer journey
> seamless multichannel convergence