Understanding heart and mind of retail customers
Our expert researchers measure retail KPIs, consumer behaviour, tone of voice elements that impact the business of our clients. Ispira's Business Intelligence is tailored, specific to drive strategic decisions, assortment enhancement, competitive advantage.
Monitor the communication dynamics of benchmarks and competitors
We audit and provide guidelines on:
> Social media: Facebook, Instagram, Twitter, Pinterest
> Newsletter
> Website
We produce quantitative evidence and suggested improvement actions related to:
> Type of content
> Product grouping
> Promotions
> Customized messages
> Frequency
We at Ispira undertake a wide range of bespoke and standardised strategic and competitive research projects including:
> detailed market mapping of competitive offer
> consumer research, mystery shopping and behavioural analysis
> photo coverage of leading international brands
Our bespoke reports are commissioned by clients to support range development, brand positioning and marketing strategy, identifying in each market segment points of parity and points of differentiation.
Our subscription based reports, which are regularly updated, provide a detailed and thorough coverage of market leaders, competitors and innovators on a wide variety of competitive drivers.
Our Retail Intelligence services include:
