The VMLab approach is a perpetual virtuous cycle, always ensuring maximum sales benefits and ROI on all Visual Merchandising & Store Experience initiatives.


1. Install RetailNext technology in your selected VMLab stores
2. Analyse customer mapping & POS data – “What is happening?”
3. Ispira VM benchmarking analysis/RetailNext Indices   – “Why this is happening?”
4. Implement Ispira “quick-win” Visual Merchandising & Store experience recommendations
5. Measure KPI in VMLab store – “Does this work?”
6. Revise, Fine tune & Roll-out!

The creation of a “VMLab” store, combining RetailNext technologies, Ispira expert analysis and benchmarking represents a unique, irresistible, low cost and high return route to higher sales productivity and store efficiency